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Are you looking to grow your business? The single most important aspect of marketing in this day and age is an effective website. You have one shot at making a good first impression. With a well-designed site, your local operation can project the image and professionalism of a much larger company.
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Search Engine Optimization (SEO) is a way of maximizing your website’s potential so that Google and other search engines will rank you highly when certain keywords are entered. The first step is to find 5-10 keywords that are commonly used when searching for your product. Next we have to target one or two of those keywords on each page. We do this by using the selected keywords in the title tag, the H1 tags and throughout your web page. This is all considered , “on page SEO,”
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Pay Per click (PPC) is a way of advertising at the top of a Google search result. It is effective alone but when paired with a proper website, Geo targeting and SEO, it becomes exponentially more effective. These ads are seen at the top of Google searchs and serve multiple purposes. They increase exposure to your company, add validity to your website and drive internet surfers directly to you. This is a sure fire way to get people to visit your site.
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Geo-Targeting is an amazingly effective way to improve your ranking with Google. This is the hottest product on the market right now. Focusing your SEO efforts on specific areas like "Inglewood, CA" is powerful. People generally search for a product and an area (ex. Inglewood restaurants), this system takes full advantage of that and dramatically increases your websites traffic.
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Social Media Networking is creating relationships one-on-one; just like your grandparents did with their butcher, grocer and mechanic. Social media sites once again allow you to create relationships with your customers so they can get to know, like, and trust you and your business. Social networking consists of, posting on social networking sites, micro-blogs (Twitter), social searches, and bookmarking.